An open food counter with limited early sales and an opportunity to serve local customers more deliberately.
CASE STUDY 04 / FOOD COUNTERANONYMOUS ENGAGEMENT
Production planned.
Prices made clear.
Production schedules, a stocked grab-and-go fridge and clear pricing. The work reduced food waste and labor requirements, strengthened the local customer focus, and supported substantially higher sales.
Production · Grab-and-go · Waste & labor · Local customersENGAGEMENT SCOPE / ILLUSTRATION
Plan production around a stocked grab-and-go offer and the needs of the neighborhood.
Less food waste and lower labor requirements. Substantially higher sales.
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The counter was open.
Sales were limited.
A food counter inside a supermarket had opened, but its early sales were limited. The operation needed a more structured production routine and a clearer reason for local customers to use it regularly.
Build around
the neighborhood.
Salvia shifted the focus toward becoming a neighborhood food destination. That meant paying closer attention to local customers while making the daily offer easier to find, understand and buy.
Production was planned to keep the fridge stocked with grab-and-go items. Visible price tags helped customers understand the offer at the point of purchase. Behind the counter, the work also addressed food waste and labor requirements.
A stocked fridge.
A more efficient operation.
Salvia structured production schedules and made sure the fridge stayed stocked with grab-and-go items. Price tags were introduced to make customer decisions easier. The operating changes reduced food waste and labor requirements.
- Production schedules and grab-and-go replenishment
- Visible pricing at the point of purchase
- Food-waste and labor reduction
- A stronger focus on the local customer base
A stronger trading position.
Sales rose substantially from the starting point, while food waste and labor requirements fell. The counter had production schedules, a stocked grab-and-go fridge and visible pricing in place, alongside a clearer focus on serving the neighborhood.